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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
William O. Bearden, Richard G. Netemeyer.
D.H. Hill Library Call Number
  Reference Material (1st floor, East Wing) HF5415.3 .B323 1999 (Browse Shelf) Available (Library use only)
Other Authors
  • ISBN: 076191000X (cloth : acid-free paper)
  • OCLC Number: 39455838
  • "Published in cooperation with the Association for Consumer Research."
  • Includes bibliographical references and indexes.
Table of Contents

Ch. 1. Introduction -- Ch. 2. Traits and Individual Difference Variables. Scales Related to Interpersonal Orientation, Needs/Preferences, and Self-Concept. Scales Related to Consumer Compulsiveness and Impulsiveness. Scales Related to Country Image and Affiliation. Scales Related to Consumer Opinion Leadership and Opinion Seeking. Scales Related to Innovativeness. Scales Related to Consumer Social Influence -- Ch. 3. Values. General Values. Values Related to Environmentalism and Socially Responsible Consumption. Values Related to Materialism and Possessions/Objects -- Ch. 4. Involvement, Information Processing, and Price Perceptions. Involvement With a Specific Class of Products.Ch. 7. Sales, Sales Management, Organizational Behavior, and Interfirm-Intrafirm Issues. Sales, Sales Management, and Organizational Behavior Issues. Inter-/Intrafirm Issues of Influence and Power. Other Measures Related to Interfirm Issues.Involvement General to Several Product Classes. Purchasing Involvement. Scales Related to Information Processing -- Ch. 5. Reactions to Advertising Stimuli. Measures Related to Ad Emotions and Ad Content. Measures Related to Ad Believability/Credibility. Measures Related to Children's Advertising -- Ch. 6. Attitudes About the Performance of Business Firms, Satisfaction and Post-Purchase Behavior, Social Agencies, and the Marketplace. Consumer Attitudes Toward Business Practices and Marketing. Scales Related to Post-Purchase Behavior: Consumer Discontent. Business Ethics. Business Attitudes Toward the Marketplace --