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Hungry start-up strategy : creating new ventures with limited resources and unlimited vision
Peter S. Cohan.
Table of Contents
Six start-up choices. Setting goals: what makes you hungry? -- Picking markets: feed your customers and they'll feed you -- Raising capital: maintain your fighting weight -- Building the team: whom do you invite to the table? -- Gaining share: satisfy your customers' cravings -- Adapting to change: don't let others eat your lunch -- Implications for stakeholders. Straight talk from start-up capital providers -- Can big companies train entrepreneurs? -- Resources.