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Idea generation
Neil Leonard, Gavin Ambrose.
 
Location
   
Online
       
Design Library Call Number
  Stacks Z246 .L456 2013 (Browse Shelf) Checked Out, due 10/22/2016, 11:59 PM (Request item)

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Description
  • ISBN: 9782940411818 (pbk.)
  • ISBN: 2940411816 (pbk.)
  • OCLC Number: 794137159
  • OCLC Number: 823216750
Table of Contents

1. Basic principles -- Getting started -- Kick-starting the process -- Working in a group -- Studio interview: hat-trick design -- Activity: mind mapping -- 2. Creative thinking -- Strategies and methods -- Exploring idea generation -- Studio interview: Sam Winston -- Activity: visual equations -- 3. Audience and context -- Audience-specific techniques -- Client and competition -- Construction and materials -- Studio interview: Catherine Griffiths -- Activity: random input: words, context and colour -- 4. Practical idea generation -- Working in the studio -- Working in the environment -- Studio interview: James Kape -- Activity: wayfinding -- 5. Developing and informing ideas -- Informing your ideas -- Synthesis and development -- Studio interview: re-shape invent -- Activity: making links -- 6. Application -- Presenting and communicating ideas -- Applying idea generation -- Studio interview: salad creative -- Activity: presenting and categorizing ideas.
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